# Understanding your analytics:

## Dashboard overview:
- Total links created
- Total views across all links
- Total unlocks
- Conversion rate
- Total revenue (if applicable)

## Per-link analytics:
- Individual views
- Unlock count
- Revenue generated
- Conversion rate
- Activity timeline

## Accessing analytics:
- Main Analytics page for overview
- Click on any link for detailed stats
- View activity feed
- See who unlocked (if email provided)
- Track unlock methods

## Metrics explained:
- **Views**: Number of times link was opened
- **Unlocks**: Successful access grants
- **Conversion**: Unlocks divided by views
- **Revenue**: Total earnings from paid unlocks

## Using analytics:
- Identify top performing content
- Optimize pricing based on conversion
- Understand your audience
- Track growth over time
- Make data-driven decisions